We are recommending that our clients use Omnichat as a tool for ensuring that WhatsApp for Business co-ordinates with CRM systems and complies with GDPR rules.
Research shows that messaging apps are becoming more popular in a business context as the use of WhatsApp is heavily promoted by Meta. Dalycom’s use of Omnichat in conjunction with WhatsApp for Business overlays some important tools. For example, the ability to undertake mass broadcasts as individual conversations, thereby ensuring privacy between the sender and receiver of messages. Anecdotal evidence is that the open rate of a WhatsApp message is 90%, far exceeding other communication methods and some of the world’s best known brands such as Vodaphone, Estee Lauder, Nissan, Absolut Vodka and Carrefour Group are using WhatsApp to great effect.
Alex Newman, our Business Development Manager explains: “We all seem to be using WhatsApp in our personal lives these days and are very familiar with how it works. In a B2B environment however, there are more considerations like GDPR rules. We might feel relaxed about our friends seeing personal responses to messages within a group, but in a business context there will be commercial reasons why we would wish our messages and responses to be private between the two organisations. Omnichat overlays strong B2B functionality and automation.”
Omnichat enables staff to manage multiple enquiries simultaneously through one single, central interface and enquiries can be routed automatically to the appropriate staff member, creating better customer experiences. In addition, Omnichat provides advanced analytics and reports on message delivery, response rates and customer engagement. Dalycom itself has acquired one of its biggest contracts to date via the ‘chat with us on WhatsApp’ button on its website which messaged the team directly via Omnichat.
To find out more, contact Alex Newman at Dalycom on 01509 410 410
